Building brands
and scaling them

From brand clarity to global value.

Strategic advisory and operating partner for premium consumer businesses.

What We Do

Strategic Growth
for Premium Brands

We help brands expand globally, strengthen brand equity, and prepare for investment or transformation. Combining creative leadership, luxury operations, and entrepreneurial execution, we deliver integrated solutions – from positioning and market entry to operational scaling and investor readiness.

Our work bridges strategy and execution. We align brand, organization, and performance to unlock growth across categories, channels, and geographies. Whether entering new markets, repositioning for premium growth, or preparing for M&A, we operate hands-on and outcome-driven.

We work with founders, private equity, and corporate leadership teams seeking measurable growth and long-term value creation. Every engagement is tailored, discreet, and focused on building scalable platforms for sustainable success.

Our Approach

Integrated. Hands-on.
Outcome-driven.

KLW combines complementary strengths across creative leadership, operational excellence, and global entrepreneurship.

Paul Kotrba

brings deep luxury and financial expertise from senior roles at LVMH, LCatterton, and Lanvin Group, scaling brands across markets and channels.

Robert Laner

brings entrepreneurial vision and sustainability-driven business experience, founding and scaling ventures while building strong international networks.

Tom Wallmann

brings 25 years of international brand-building experience in premium and luxury consumer goods, leading global campaigns and communications.

Every engagement is tailored, discreet, and focused on measurable long-term value.

"Together,wemergestrategicvisionwithexecutionaldisciplineworkingsidebysidewithleadershipteamstorepositionbrands,unlocknewmarketsacrossEMEA,theUS,andAPAC,prepareforinvestmentorM&A,andbuildhigh-performingorganizations."

Founding Partner

Paul Kotrba

Portrait of Paul Kotrba

Luxury & Operational Excellence

Paul brings deep expertise in luxury brand scaling, M&A, and operational excellence. His career spans senior leadership roles at LVMH, LCatterton, and Lanvin Group, where he led brand transformations, market expansion, and post-acquisition integrations.

He specializes in building investor-ready businesses and scaling premium brands across global markets.

  • Founding Partner, KLW & Partner
  • Principal | Impact Council Charité
  • Board Member, Wilder Botanics
  • Board Member, TAB X
  • Advisor, ipuro

Founding Partner

Robert Laner

Portrait of Robert Laner

Entrepreneurship & Global Networks

Robert is an entrepreneur with experience in building sustainability-driven businesses and expanding international networks. He combines venture-building expertise with strategic advisory across multiple industries.

His focus is on creating long-term value through innovation, partnerships, and purpose-led growth.

  • Founder, WorldChanger network
  • Founder, sustainable textile company
  • Founder, research studio for natural care
  • International clients: Porsche, Swisscom, Palfinger
  • Ambassador: Invictus Games

Founding Partner

Tom Wallmann

Portrait of Tom Wallmann

25 Years of Brand Building

Tom built his career at the intersection of creative excellence and brand leadership, with experience spanning premium and luxury consumer goods globally. As a founding partner, he brings deep expertise in brand positioning, communications strategy, and cultural impact.

  • Founding Partner, KLW & Partner
  • Founder + Principal | Impact Council Charité
  • Board Member, Wilder Botanics
  • Board Member, TAB X
  • Sounding Board Member, Erste Foundation

Cases

Selected Work

BRAND & BUSINESS TRANSFORMATION

DEPOT: Integrated Brand and Operational Reset

We executed a complete CI and brand overhaul, redefining DEPOT's positioning and visual identity. The campaign and communication platform were fully reset to sharpen relevance and consistency across markets. In parallel, we optimized the ecommerce channel and supported core functions including IT, supply chain management, and HR.

DEPOT: Integrated Brand and Operational Reset

CORPORATE TRANSFORMATION

ipuro: Carve-Out and Brand Reinvention

We supported the corporate carve-out from GDC Group and built an independent organizational and operational structure. Alongside a complete brand and communication overhaul, we expanded category presence, strengthened channel strategy, and accelerated geographic growth – positioning ipuro for scalable long-term success.

ipuro: Carve-Out and Brand Reinvention
Photo: Rainer Hosch

Get in Touch

Let's build together.

We work with founders, private equity, and corporate brands to reposition businesses for premium growth and long-term value creation.

  • Brand repositioning
  • Market entry EMEA / US / APAC
  • Investment readiness
  • Team development

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